Wet Waymo

Building a brand

Quick, let’s all take a minute and laugh at the Waymo afraid to drive through a puddle.

That was fun! 🤣

Now let’s think about what’s going on here. Waymo trains its cars to be conservative, stopping for human intervention to avoid incidents.

Waymos have 92% fewer serious accidents than human drivers. They could take a lot more chances and still be safer. But they don’t.

This is a smart move for two reasons:

1. Unlike human mistakes, Waymo accidents become major headlines. You’d rather make the news for a puddle than a pileup.

2. When you’re asking people to trust a robot with their lives, “grandma with glasses” is a better brand than “Mad Max.”