Man, I wouldn’t wear Snap’s new glasses if they paid me $2,200.
No More Glassholes
Everyone’s chasing smart glasses after Meta’s Ray-Bans were an unexpected hit.
Three things:
Credit to Snap for creating the lightest standalone AR glasses out there. But they’re going up against Meta, Google and Apple; all companies where billions on R&D are a rounding error. For a company that’s losing money and cutting staff, this reads as a fool’s errand.
AR vision use cases are hard to find because you can just pull out your phone. To wit: My favorite are swimming goggles that give live pace data and form coaching while you’re in the water.
I was at Google when we launched Google Glass, and got to try them. They sounded so exciting, but didn’t do much. The bigger issue was the social stigma. People hated them so much they nicknamed us Glassholes.
AR tech will improve, but the winner will be the one whose specs aren’t an eyesore.
Until then, I’ll stick with my old fashioned readers.